Eppendorf, a € 346 million German biotech company, released aviral video on YouTube entitled “It’s called epMotion” and it parodies boy bands but with a biotech twist. Marketing in the dry world of biotech instruments made history with lyrics such
Monthly Archives: September 2008
Resources for Removing Mobile Advertising Roadblocks
September 19, 2008No comments
Is the hype surrounding mobile advertising real? With millions more cell phones than PC’s and laptops in play, marketers need to look at this channel as a vital part of their overall marketing plan. But how can they overcome the
