Monthly Archives: August 2009

New Article in Revenue Magazine Focuses on Profiling Your Lists for Better Profits

The latest issue of Revenue Magazine arrived at my home this week, and to much surprise I found an article I penned gracing the lead article in the Columnists Section. I had almost forgotten writing the piece until my attorney

Illinois Attorney General Cracks Down On Affiliates Using Deceptive Practices

Recently, I received a stellar letter from Azoogle Ad Network (AZN) regarding their stance on the current state of litigation occurring on our industry. Here is an excerpt: �The Illinois State Attorney General�s Office, Oprah Winfrey, and Dr. Oz have

CPA Advertiser Best Resources To Stop Online Fraud

As a long time CPA trench worker, on both the advertiser and publisher side of the bench, I have noticed that many advertisers do not particularly take the precautions that they should when operating in an online environment. Particularly when