Feb

PPC.BZ Releases New Single: Bye Bye American Acai

Posted by admin Published in Affiliate Marketing, CPA Networks, Online Advertisers, Transaction Processors

I have been following PPC.bz for a while. Good stuff for hardcore pubs. They recently released what I feel is about as close to an epitath for Acai as there is.
Birdman has recorded a rough mix of the Classic Bye Bye American Pie but with the words rearranged to chronicle the “Day The [...]

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Jan

Is Online Continuity Billing Dead?

Posted by admin Published in Affiliate Marketing, CPA Networks, FTC, Internet Marketing, Online Advertisers, Transaction Processors, eCommerce Legal Issues

As if the credit card gods needed any more power, their latest napalm like sweep of the continuity space would make even Attila the Hun blush.
Not that I am against this latest move. Actually I am all for thinning the herd when it comes to deceptive practices. I mean you would [...]

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Jan

Wells Fargo Smackdown on Continuity and Rebills – What’s Ahead in CPA

Posted by admin Published in Affiliate Commissions, Affiliate Marketing, CPA Network Advertising Distribution, CPA Networks, FTC, Internet Marketing, Internet Scams, online performance marketing

Thanks to Ruck at Convert2Media.com’s blog post for alerting the industry about Wells Fargo departing the rebills/continuity/negative option billing.Make sure to read the entire story on Ruk’s blog on what is happening with continuity in the performance and affiliate marketing space. There is also some chatter on WickedFire Forum, you can read [...]

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Dec

Unilever’s “Turn The Tub Around” Misses Ad Element – The Call To Action

Posted by admin Published in Ad Agencies, Internet Marketing, Online Advertisers, video marketing

While I normally can excuse most of what I see on TV ads as what an advertiser (or rather their agency) thinks is cool over what will actually be most effective in selling the product. Unilever’s latest advertising campaign for its I Can’t Believe It’s Not Butter!® brand margarine includes Will & Grace’s [...]

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Dec

How Publishers Can Sort Out Which CPA Networks to Work With

Posted by admin Published in Ad Agencies, Affiliate Marketing, CPA Network Advertising Distribution, CPA Networks, Internet Marketing, Online Advertisers, Performance Marketing, online merchants

This month’s issue of Revenue Performance Magazine, formerly Revenue Magazine, features an article I wrote entitled “A Survival Guide for Networks”.
The article gives an in-depth look at what factors make up the strongest network models out there today. Publishers have traditionally chosen networks based on payouts alone, but with the advent of updated [...]

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Dec

Anne Holland’s “WhichPostWon.com” is a Marketers Litmus test

Posted by admin Published in Internet Marketing

I have to thank Miss Holland for creating this site. It is like a brain teaser for Internet Marketing junkies.
The site accumulates split tested landing pages and allows you to vote on which A or B version you think won the split test.

Try it out. It is good fun and you learn which [...]

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Dec

ABC’s News 20/20 Features Jesse Willms Among Others in Alleged Deceptive Practices Story

Posted by admin Published in Internet Marketing

Last night, I was tipped off that ABC’s 20/20 program was airing a piece on Internet Marketing practices that go way beyond just adding a little “umph” to their efforts.
What I wasn’t prepared for, was Jesse Willms being outed on National TV. Follow this link to the ABC 20/20 website (scroll down the [...]

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Nov

Partnerka – This Is Sophisticated Online Affiliate Fraud at It’s Dirtiest

Posted by admin Published in Affiliate Fraud, Internet Marketing, Internet Scams, Online Fraud

I was not aware of Sophos Security Software until a week or two ago. And I only became aware of it because I found an interesting article on Russian fraud rings operating under the “Canadian Pharmacy” banner.
The owner of this software, is a guy by the name of Dmitry Samosseiko. He apparently spoke [...]

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Nov

Compliance with FTC’s New Guidelines: My Own Disclosure

Posted by admin Published in CPA Networks, ClickFusion, FTC, Internet Marketing, Internet Scams, Online Advertisers, Online Fraud, online performance marketing

Let’s get this out of the way.
Compliance Disclaimer: Some links on this site make me money. Go Figure. I am writing about Affiliate Marketing. So if you choose to purchase a product or service that is linked on this site, I want to thank you for helping a working stiff like me (and [...]

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Oct

Publishers: Beware of The Long Arm of The Law

Posted by admin Published in Affiliate Fraud, Affiliate Marketing, CPA Network Advertising Distribution, CPA Networks, FTC, Internet Marketing, Performance Marketing, eCommerce Legal Issues, online merchants

If You Promote Non-Compliant Campaigns – You Could Be The One Hauled Into Court
Recently, a disturbing development has shaken the already unstable footing of the online Publisher (or do you say Affiliate). The Attorney General (AG) for the State of Illinois, Lisa Madigan has, “filed consumer fraud lawsuits against three suppliers [...]

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