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	<title>Jim Lillig&#039;s Online Marketing Blog</title>
	<link>http://www.jimlillig.com</link>
	<description>The Online Performance Marketing Views, Reviews and News Blog</description>
	<lastBuildDate>Thu, 04 Feb 2010 07:52:31 +0000</lastBuildDate>
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		<title>PPC.BZ Releases New Single: Bye Bye American Acai</title>
		<description><![CDATA[  I have been following PPC.bz for a while.  Good stuff for hardcore pubs.  They recently released what I feel is about as close to an epitath for Acai as there is.
Birdman has recorded a rough mix of the Classic Bye Bye American Pie but with the words rearranged to chronicle the &#8220;Day The [...]]]></description>
		<link>http://www.jimlillig.com/?p=216</link>
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		<title>Is Online Continuity Billing Dead?</title>
		<description><![CDATA[  As if the credit card gods needed any more power, their latest napalm like sweep of the continuity space would make even Attila the Hun blush.
Not that I am against this latest move.  Actually I am all for thinning the herd when it comes to deceptive practices.  I mean you would [...]]]></description>
		<link>http://www.jimlillig.com/?p=206</link>
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		<title>Wells Fargo Smackdown on Continuity and Rebills &#8211; What&#8217;s Ahead in CPA</title>
		<description><![CDATA[  Thanks to Ruck at Convert2Media.com&#8217;s blog post for alerting the industry about Wells Fargo departing the rebills/continuity/negative option billing.Make sure to read the entire story on Ruk&#8217;s blog on what is happening with continuity in the performance and affiliate marketing space.  There is also some chatter on WickedFire Forum, you can read [...]]]></description>
		<link>http://www.jimlillig.com/?p=200</link>
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		<title>Unilever’s “Turn The Tub Around” Misses Ad Element – The Call To Action</title>
		<description><![CDATA[  While I normally can excuse most of what I see on TV ads as what an advertiser (or rather their agency) thinks is cool over what will actually be most effective in selling the product.  Unilever’s latest advertising campaign for its I Can&#8217;t Believe It&#8217;s Not Butter!® brand margarine includes Will &#38; Grace’s [...]]]></description>
		<link>http://www.jimlillig.com/?p=196</link>
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		<title>How Publishers Can Sort Out Which CPA Networks to Work With</title>
		<description><![CDATA[  This month&#8217;s issue of Revenue Performance Magazine, formerly Revenue Magazine, features an article I wrote entitled &#8220;A Survival Guide for Networks&#8221;.
The article gives an in-depth look at what factors make up the strongest network models out there today.  Publishers have traditionally chosen networks based on payouts alone, but with the advent of updated [...]]]></description>
		<link>http://www.jimlillig.com/?p=189</link>
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		<title>Anne Holland&#8217;s &#8220;WhichPostWon.com&#8221; is a Marketers Litmus test</title>
		<description><![CDATA[  I have to thank Miss Holland for creating this site.  It is like a brain teaser for Internet Marketing junkies.
The site accumulates split tested landing pages and allows you to vote on which A or B version you think won the split test.

Try it out.  It is good fun and you learn which [...]]]></description>
		<link>http://www.jimlillig.com/?p=185</link>
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		<title>ABC&#8217;s News 20/20 Features Jesse Willms Among Others in Alleged Deceptive Practices Story</title>
		<description><![CDATA[  Last night, I was tipped off that ABC&#8217;s 20/20 program was airing a piece on Internet Marketing practices that go way beyond just adding a little &#8220;umph&#8221; to their efforts.
What I wasn&#8217;t prepared for, was Jesse Willms being outed on National TV.  Follow this link  to the ABC 20/20 website (scroll down the [...]]]></description>
		<link>http://www.jimlillig.com/?p=179</link>
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		<title>Partnerka &#8211; This Is Sophisticated Online Affiliate Fraud at It&#8217;s Dirtiest</title>
		<description><![CDATA[  I was not aware of Sophos Security Software until a week or two ago.  And I only became aware of it because I found an interesting article on Russian fraud rings operating under the &#8220;Canadian Pharmacy&#8221; banner.
The owner of this software, is a guy by the name of  Dmitry Samosseiko.  He apparently spoke [...]]]></description>
		<link>http://www.jimlillig.com/?p=173</link>
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		<title>Compliance with FTC&#8217;s New Guidelines: My Own Disclosure</title>
		<description><![CDATA[  Let’s get this out of the way.
Compliance Disclaimer: Some links on this site make me money.  Go Figure.  I am writing about Affiliate Marketing. So if you choose to purchase a product or service that is linked on this site, I want to thank you for helping a working stiff like me (and [...]]]></description>
		<link>http://www.jimlillig.com/?p=165</link>
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		<title>Publishers: Beware of The Long Arm of The Law</title>
		<description><![CDATA[   If You Promote Non-Compliant Campaigns &#8211; You Could Be The One Hauled Into Court
Recently, a disturbing development has shaken the already unstable footing of the online Publisher (or do you say Affiliate).  The Attorney General (AG) for the State of Illinois, Lisa Madigan has, &#8220;filed consumer fraud lawsuits against three suppliers [...]]]></description>
		<link>http://www.jimlillig.com/?p=155</link>
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