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    29

    Sep

    epMotion YouTube B2B Social Campaign: Internet Marketing Done Right

    Posted by admin  Published in Internet Marketing, Social Networking, online merchants

    Eppendorf, a € 346 million German biotech company,
    released aviral video on YouTube entitled “It’s called epMotion” and it parodies
    boy bands but with a biotech twist. Marketing in the dry
    world of biotech instruments made history with lyrics such as “DNA,
    RNA, Protein, cell cultures, less free agents, faster workflow saves
    you money well, well, well”. [...]

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    19

    Sep

    Resources for Removing Mobile Advertising Roadblocks

    Posted by admin  Published in Ad Agencies, Internet Marketing, Mobile Marketing, Mobile Search

    Is the hype surrounding mobile advertising real? With millions more cell phones than PC’s and laptops in play, marketers need to look at this channel as a vital part of their overall marketing plan. But how can they overcome the roadbloacks such as display continuity across multiple carrier platforms [...]

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