Eppendorf, a € 346 million German biotech company, released aviral video on YouTube entitled “It’s called epMotion” and it parodies boy bands but with a biotech twist. Marketing in the dry world of biotech instruments made history with lyrics such
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Resources for Removing Mobile Advertising Roadblocks
September 19, 2008No comments
Is the hype surrounding mobile advertising real? With millions more cell phones than PC’s and laptops in play, marketers need to look at this channel as a vital part of their overall marketing plan. But how can they overcome the
Affiliate Tools: ViralURL’s ViralBar Arrests Stolen Affiliate Commissions
August 22, 2008No comments
I religiously read Joel Comm’s daily Internet Marketing newsletter to see whose salesman’s smock Joel has wrapped himself in for the day. Today it is ViralURL.com’s ViralBar utility. This affiliate tool allows you to wipe out any would be commission
Wake Up! NY State Tax Nexus for Online Merchants will Tax Sales
August 13, 2008No comments
The New York State Tax Nexus imposed for Online Merchants will cost web merchants sales due to higher costs passed to the consumer. eCommerce merchants already know buyers jump out of their carts at an alarming rate when they see
ad:tech Chicago: A Yahoo Smackdown on iPhone’s Game Changing Ability
August 07, 2008No comments
I attended the poorly attended ad:tech Chicago this week, just long enough to hear Yahoo!’s Michael Bayle, Senior Director, Global Mobile Advertising get a sound thrashing from his counterparts at Google, Tribune Media, Cars.com and Local.com. During a session entitled
