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Wheaten & Wheaten Has A New EVP – Me!

Jim Lillig joins Wheaten & Wheaten Worldwide Inc. as their new Executive Vice President.

Digital Holiday Trends – How SMS Marketing Will Make Registers Ring

Santa’s sleigh will be filled with smartphones this year,  which is good news if you are an advertiser or an affiliate.  Mobile marketing is well on its way to becoming the preferred channel for many US consumers to connect with

Is Burstly Going to Burst The Mobile Ad Network Bubble for App Developers?

Is Burstly Going to Burst The Mobile Ad Network Bubble for App Developers?

When you see an ad in an app, ever wonder where it comes from?  More than likely the developer signed up with adMob, inMobi or a host of other mobile ad networks.  In general, the  amount the developer makes is

When is Google Getting Into CPA On Mobile?

When is Google Getting Into CPA On Mobile?

If Google’s Next Frontier is Mobile Advertising – So Where’s Cost Per Action Fit In? Recently, Google held its Q3 earnings call with analysts.  Google touted a $1B annual revenue number from mobile ad revenues.  They also revealed they feel

The Truth About Cross Published Offers for Affiliate Marketers

The Truth About Cross Published Offers for Affiliate Marketers

So you are poking around in Offervault and you see the same offer like 10X from all different networks, and at all different campaign rates.  WTF? So now you believe that an offer that is listed at $10.50 can’t be