As if the credit card gods needed any more power, their latest napalm like sweep of the continuity space would make even Attila the Hun blush. Not that I am against this latest move. Actually I am all for thinning
Category Archives: Internet Marketing
Wells Fargo Smackdown on Continuity and Rebills – What’s Ahead in CPA
Thanks to Ruck at Convert2Media.com’s blog post for alerting the industry about Wells Fargo departing the rebills/continuity/negative option billing.Make sure to read the entire story on Ruk’s blog on what is happening with continuity in the performance and affiliate marketing
Unilever’s “Turn The Tub Around” Misses Ad Element – The Call To Action
While I normally can excuse most of what I see on TV ads as what an advertiser (or rather their agency) thinks is cool over what will actually be most effective in selling the product. Unilever’s latest advertising campaign for
How Publishers Can Sort Out Which CPA Networks to Work With
This month’s issue of Revenue Performance Magazine, formerly Revenue Magazine, features an article I wrote entitled “A Survival Guide for Networks”. The article gives an in-depth look at what factors make up the strongest network models out there today. Publishers
Anne Holland’s “WhichPostWon.com” is a Marketers Litmus test
I have to thank Miss Holland for creating this site. It is like a brain teaser for Internet Marketing junkies. The site accumulates split tested landing pages and allows you to vote on which A or B version you think
