Category Archives: Internet Marketing

Partnerka – This Is Sophisticated Online Affiliate Fraud at It’s Dirtiest

I was not aware of Sophos Security Software until a week or two ago.  And I only became aware of it because I found an interesting article on Russian fraud rings operating under the “Canadian Pharmacy” banner. The owner of

Compliance with FTC’s New Guidelines: My Own Disclosure

Let’s get this out of the way. Compliance Disclaimer: Some links on this site make me money.  Go Figure.  I am writing about Affiliate Marketing. So if you choose to purchase a product or service that is linked on this

Publishers: Beware of The Long Arm of The Law

If You Promote Non-Compliant Campaigns – You Could Be The One Hauled Into Court Recently, a disturbing development has shaken the already unstable footing of the online Publisher (or do you say Affiliate). The Attorney General (AG) for the State

Pay-For-Performance Lead Generation Campaigns Gaining Acceptance

A recent article in eMarketer has given new hope to the Performance Marketing space by revealing that cost per action lead generation campaigns are “catching on among marketers dealing with issues of measurability and audience engagement. Impression-based media buys are

The State of CPA – A Report Covering CPA Network Distribution Trends for Advertisers, Networks and Publishers.

Over the past 12 years I have seen a lot of things change on the Internet. A Lot.And if you believe in leprechauns and imaginary pots of gold, well there is a whole section waiting for you in West Las