In my opinion, folks on video and social networks (youtube, revver, friendster, myspace, facebook)

are early in the buying cycle. So there’re likely to look for more “informational” rather than “transactional” sites.

Hence, your facebook flyers, er, now called Facebook Ads, will probably get higher approval rates (and possibly conversions) if they’re positioned to be “informational” in nature.

Couple that with seductive copywriting or content, and you should see the conversions come in.

I know that bikini-clad women get more clicks, but it may not always be the type of traffic that buys.

I did a post on the buying cycle at:

http://www.whoisandrewwee.com/payperclick-ppc/google-adwords-holiday-profit-tips/

Also, males aged 18-65 looks like a wide range.

I think 18-30 works well for a social site,

and 30-50 might convert well for a paid service.

It’s a matter of matching psychographics/demographics to the necessary action on the backend.

Facebook’s facing some scruntiny right now because the advertising isn’t meeting up to standards for advertisers.

One thing for sure is that they’re still trying to improve on their model.

But who knows, I’ve seen some pretty incredible things happening so far.

Steve