How Publishers Can Sort Out Which CPA Networks to Work With
This month’s issue of Revenue Performance Magazine, formerly Revenue Magazine, features an article I wrote entitled “A Survival Guide for Networks”.
The article gives an in-depth look at what factors make up the strongest network models out there today. Publishers have traditionally chosen networks based on payouts alone, but with the advent of updated FTC guidelines and new Visa/MC actions regarding negative option campaigns, the time is nigh that Publishers aligned themselves with Cost per Action (CPA) Networks that play by the rules.
The article is on page 32 of the online version below.
And no, the link below is not an affiliate link nor was I compensated for writing the article in any way. Unless you call my complimentary copy of the magazine a freebie, which I have now disclosed.
