JimLillig.com - The CPA Guy's CPA Network Marketing Trends Newsletter
Cost Per Action Networks are one of the most profitable channels for Advertisers, Publishers and of course CPA Networks.  The CPA Guy's Marketing Trends Newsletter is your source for the latest happenings in and around the Performance Marketing industry.  Make sure to "whitelist" news@jimlillig.com to ensure you always receive the most recent edition.

Partnerka - Sophisticated Online Affiliate Fraud Ring Might Be In Your Backyard

Let’s get this out of the way.

Compliance Disclaimer: Some links on this site make me money.  Go Figure.  I am writing about Affiliate Marketing.  So if you choose to purchase a product or service that is linked on this site, I want to thank you for helping a working stiff like me (and probably a lot like you) make a living from his passion.  It is this site’s intention to help you make more money for yourself and your family.  (But if you aren’t OK with that arrangement , then let the FTC know, since they are the ones who so gently requested that I inform you of any monetized links.  Heretofore, we were both OK with me just giving away good actionable information, views and reviews; you enjoying reading it and thinking it was all just the ramblings of some sophomoric philanthropist.  I truly do enjoy helping more people understand the industry I work in, but even more, I really like having a real roof over my head instead of cardboard.)

I was not aware of Sophos Security Software until a week or two ago.  And I only became aware of it because I found an interesting article on Russian fraud rings operating under the "Canadian Pharmacy" banner.

The owner of this software, is a guy by the name of  Dmitry Samosseiko.  He apparently spoke at a conference on Computer Virus' in Geneva in Sept. 2009 and his speech was all about Internet Fraud, particularly by the Partnerka.

The Partnerka is a collection of hundreds, possibly thousands, of well organized affiliate networks that operate mainly from Russia, but also in other parts of the world as well.  I say affiliate networks, because at the heart of what they do, these "webmasters" promote false anti-spyware software, fake pills, fake dating, fake watches; almost every vertical has some level of these folks involved.

Fake in the sense that the end customer buying the product has no idea that it does nothing for their computer or them, and that these thieves are interested only in their credit card information, and not in creating a long term customer relationship.  The "webmasters" (read: affiliates) get paid for driving traffic to these false product sites and encouraging the traffic to purchase.

But what happens when the fraud starts to get out of hand, and spills over into legitimate products and services. The kind affiliate and CPA networks promote.  How does their plan work then?  Read Dmitry's report to get the inside scoop and how you can prevent being one of those who has been taken.

Here is the Link to the Partnerka report.

Cool Tip of the Week:

When paying affiliates, look at the cashed checks through your bank's electronic checks feature.  If you notice lots of unconnected affiliates all having the same endorser and the checks are being sent offshore, you might be the victim of a fraud ring.




This newsletter was sent to you because you opted in to receive The CPA Guy's Marketing Trends Newsletter.  If you did not wish to receive this transmission, please visit the link below to adjust your contact preferences.

Disclaimer:  This newsletter is not intended to be misconstrued as legal, business or tax advice for any individual or company.  The articles included in this newsletter are strictly the views of one industry veteran and observer.

Visit www.jimlillig.com for more in-depth articles on CPA Networks and Performance Marketing Online.

All images are the property of their respective owners.

Copyright 2009 JimLillig.com.  All rights reserved by author.