I have a new position. No not Downward Facing Dog, Cow Face or even Half Spinal Twist (sounds painful). I am now the new Executive Vice President for Wheaten & Wheaten Worldwide Inc.
If you have followed my blog for any amount of time, you will notice I do not normally use it to promote myself or the companies I work for (and there have been several). But this is different.
Having recently served as the VP Business Development for both Offervault.com and OfferMobi.com, I enjoyed my time with these organizations as it allowed me to be smack dab in the middle of the CPA and mobile performance worlds. But it was time to move on and explore how I can put my experience to work in the trenches.
With Wheaten & Wheaten I am now responsible for growing all their properties which include their CPA Network (www.adfoundry.net), their data and lead management platform (www.leaddemon.com) and their latest venture a group coupon site (www.BargainMafia.com). Through the direction of Wheaten’s owner, and good friend of mine, Holly Brown, these sites are poised for incredible growth in the markets they serve.
I am excited to be a part of Holly’s team and am looking forward to growing revenues for all these properties through my contacts, experience and relationships forged from over a decade and a half in the digital marketing industry. As a digital advertiser professional will be looking for advertisers who want to go beyond the click/impression to arrive at true customer engagement.
In 2011 I can see that there is a groundswell of companies, both large and small, who are tired of simply accepting the dismal rates for their banner and text click throughs as their only metric. Performance marketing online offers so much more, but has been dominated by the likes of Acai Berry and other continuity type campaigns. I envision this year as when the tide will turn towards more traditional advertisers entering this space in higher numbers with greater expectations of performance for their online and mobile campaigns.
There are several signs that point to Performance Marketing’s explosion into more mainstream advertisers, and here’s why:
- Banners and text ads click through rates are declining even further, thus “branding” on the Internet and on mobile is becoming less of a priority in the total marketing spend for companies. While branding is important as it helps consumers and B2B clients make their final decision, it is only one component of the sales process, and performance marketing is where the rubber meets the road so to speak.
- CMO’s are being challenged to “engage” their target markets and get them to give up more information about themselves and how they want to be marketed to and ultimately connect with the companies and brands they choose to do business with.
- Digital privacy concerns as highlighted by the FTC and Congress’ recent investigations will force advertisers to rely less on stealth data collection technologies and more on direct communications with their user bases through email, sms text messages, social media and even IM.
- Social media outlets offer consumers and B2B clients ever expanding ways to perform research that is based more on what their friends, associates, previous and current clients, and even friends of friends experiences’ have been with a company, thus making the traditional “shout until you are heard” way of marketing obsolete. It is a Pull world and target markets are no longer listening to shouting of Push marketing tactics.
As EVP with Wheaten & Wheaten I am now firmly planted back where I feel I can be most effective and leverage my long time relationships with both advertisers and professional publishers. Wheaten has a seasoned team of affiliate managers, creative and technical professionals who are dedicated to making advertisers successful through a deeper engagement with their target audiences. My addition to this team will be focused on bringing new advertisers to the space and helping them craft successful campaigns for both direct sale and lead generation.
I am still the same no BS guy I always have been and will continue to give it to you straight, the difference now is that I have an established, well heeled network who’s owner shares the same no-nonsense approach to business. So if you are serious about making more money online (or in mobile)with partners who are as dedicated to integrity and creativity as you are, reach out to me at 312-226-6200 ext.210 or through email at jim@wheatenworldwide.com and let’s get things moving.
And no I don’t do Yoga.
I have a new position. No not Downward Facing Dog, Cow Face or even Half Spinal Twist (sounds painful). I am now the new Executive Vice President for Wheaten & Wheaten Worldwide Inc.
If you have followed my blog for any amount of time, you will notice I do not normally use it to promote myself or the companies I work for (and there have been several). But this is different.
Having recently served as the VP Business Development for both Offervault.com and OfferMobi.com, I enjoyed my time with these organizations as it allowed me to be smack dab in the middle of the CPA and mobile performance worlds. But it was time to move on and explore how I can put my experience to work in the trenches.
With Wheaten & Wheaten I am now responsible for growing all their properties which include their CPA Network (www.adfoundry.net), their data and lead management platform (www.leaddemon.com) and their latest venture a group coupon site (www.BargainMafia.com). Through the direction of Wheaten’s owner, and good friend of mine, Holly Brown, these sites are poised for incredible growth in the markets they serve.
I am excited to be a part of Holly’s team and am looking forward to growing revenues for all these properties through my contacts, experience and relationships forged from over a decade and a half in the digital marketing industry. As a digital advertiser professional will be looking for advertisers who want to go beyond the click/impression to arrive at true customer engagement.
In 2011 I can see that there is a groundswell of companies, both large and small, who are tired of simply accepting the dismal rates for their banner and text click throughs as their only metric. Performance marketing online offers so much more, but has been dominated by the likes of Acai Berry and other continuity type campaigns. I envision this year as when the tide will turn towards more traditional advertisers entering this space in higher numbers with greater expectations of performance for their online and mobile campaigns.
There are several signs that point to Performance Marketing’s explosion into more mainstream advertisers, and here’s why:
- Banners and text ads click through rates are declining even further, thus “branding” on the Internet and on mobile is becoming less of a priority in the total marketing spend for companies. While branding is important as it helps consumers and B2B clients make their final decision, it is only one component of the sales process, and performance marketing is where the rubber meets the road so to speak.
- CMO’s are being challenged to “engage” their target markets and get them to give up more information about themselves and how they want to be marketed to and ultimately connect with the companies and brands they choose to do business with.
- Digital privacy concerns as highlighted by the FTC and Congress’ recent investigations will force advertisers to rely less on stealth data collection technologies and more on direct communications with their user bases through email, sms text messages, social media and even IM.
- Social media outlets offer consumers and B2B clients ever expanding ways to perform research that is based more on what their friends, associates, previous and current clients, and even friends of friends experiences’ have been with a company, thus making the traditional “shout until you are heard” way of marketing obsolete. It is a Pull world and target markets are no longer listening to shouting of Push marketing tactics.
As EVP with Wheaten & Wheaten I am now firmly planted back where I feel I can be most effective and leverage my long time relationships with both advertisers and professional publishers. Wheaten has a seasoned team of affiliate managers, creative and technical professionals who are dedicated to making advertisers successful through a deeper engagement with their target audiences. My addition to this team will be focused on bringing new advertisers t
I have a new position. No not Downward Facing Dog, Cow Face or even Half Spinal Twist (sounds painful). I am now the new Executive Vice President for Wheaten & Wheaten Worldwide Inc.
If you have followed my blog for any amount of time, you will notice I do not normally use it to promote myself or the companies I work for (and there have been several). But this is different.
Having recently served as the VP Business Development for both Offervault.com and OfferMobi.com, I enjoyed my time with these organizations as it allowed me to be smack dab in the middle of the CPA and mobile performance worlds. But it was time to move on and explore how I can put my experience to work in the trenches.
With Wheaten & Wheaten I am now responsible for growing all their properties which include their CPA Network (www.adfoundry.net), their data and lead management platform (www.leaddemon.com) and their latest venture a group coupon site (www.BargainMafia.com). Through the direction of Wheaten’s owner, and good friend of mine, Holly Brown, these sites are poised for incredible growth in the markets they serve.
I am excited to be a part of Holly’s team and am looking forward to growing revenues for all these properties through my contacts, experience and relationships forged from over a decade and a half in the digital marketing industry. As a digital advertiser professional will be looking for advertisers who want to go beyond the click/impression to arrive at true customer engagement.
In 2011 I can see that there is a groundswell of companies, both large and small, who are tired of simply accepting the dismal rates for their banner and text click throughs as their only metric. Performance marketing online offers so much more, but has been dominated by the likes of Acai Berry and other continuity type campaigns. I envision this year as when the tide will turn towards more traditional advertisers entering this space in higher numbers with greater expectations of performance for their online and mobile campaigns.
There are several signs that point to Performance Marketing’s explosion into more mainstream advertisers, and here’s why:
- Banners and text ads click through rates are declining even further, thus “branding” on the Internet and on mobile is becoming less of a priority in the total marketing spend for companies. While branding is important as it helps consumers and B2B clients make their final decision, it is only one component of the sales process, and performance marketing is where the rubber meets the road so to speak.
- CMO’s are being challenged to “engage” their target markets and get them to give up more information about themselves and how they want to be marketed to and ultimately connect with the companies and brands they choose to do business with.
- Digital privacy concerns as highlighted by the FTC and Congress’ recent investigations will force advertisers to rely less on stealth data collection technologies and more on direct communications with their user bases through email, sms text messages, social media and even IM.
- Social media outlets offer consumers and B2B clients ever expanding ways to perform research that is based more on what their friends, associates, previous and current clients, and even friends of friends experiences’ have been with a company, thus making the traditional “shout until you are heard” way of marketing obsolete. It is a Pull world and target markets are no longer listening to shouting of Push marketing tactics.
As EVP with Wheaten & Wheaten I am now firmly planted back where I feel I can be most effective and leverage my long time relationships with both advertisers and professional publishers. Wheaten has a seasoned team of affiliate managers, creative and technical professionals who are dedicated to making advertisers successful through a deeper engagement with their target audiences. My addition to this team will be focused on bringing new advertisers to the space and helping them craft successful campaigns for both direct sale and lead generation.
I am still the same no BS guy I always have been and will continue to give it to you straight, the difference now is that I have an established, well heeled network who’s owner shares the same no-nonsense approach to business. So if you are serious about making more money online (or in mobile)with partners who are as dedicated to integrity and creativity as you are, reach out to me at 312-226-6200 ext.210 or through email at jim@wheatenworldwide.com and let’s get things moving.
And no I don’t do Yoga.
o the space and helping them craft successful campaigns for both direct sale and lead generation.
I am still the same no BS guy I always have been and will continue to give it to you straight, the difference now is that I have an established, well heeled network who’s owner shares the same no-nonsense approach to business. So if you are serious about making more money online (or in mobile)with partners who are as dedicated to integrity and creativity as you are, reach out to me at 312-226-6200 ext.210 or through email at jim@wheatenworldwide.com and let’s get things moving.
And no I don’t do Yoga.
Santa’s sleigh will be filled with smartphones this year, which is good news if you are an advertiser or an affiliate. Mobile marketing is well on its way to becoming the preferred channel for many US consumers to connect with brands. Those that get in early will have the advantage.
