Resources

  • Resources –
    • Affiliate Marketing Terms: http://jimlillig.com/affiliate-marketing-terms/
    • Larry Chase’s Web Digest For Marketers: This is a one stop resource for almost anything internet marketing (make sure to scroll to the bottom of the page, that’s where the good stuff is!).  (link: http://www.wdfm.com)
    • The Performance Marketing Alliance.  This is an excellent resource to keep up on the latest trends and issues affecting Performance marketing online. (link: http://www.performancemarketingalliance.com/)
    • Internet Advertising Bureau.  A must bookmark resource that has a world of information regarding standards in the online marketing industry. (link: http://www.iab.net/)
    • The Federal Trade Commission.  These folks are the end all be all for compliance.  Every internet marketer should know what this site says about marketing campaigns online. (link: http://ftc.gov/)
    • Klein Zelman Rothermel LLP.  This is the law firm that services a giant number of clients in the CPA space.  Their email newsletter: Marketing, Promotions and Communications Law is a comprehensive overview of what is being litigated in the Performance Marketing arena.  (link: http://www.kleinzelman.com/news.html)